Job Description
Join a leading company in the fitness industry dedicated to empowering individuals through innovative training solutions.
As they expand their digital marketing efforts, they are seeking a
Media Buyer to manage and optimize paid marketing initiatives across various platforms including
Google Adwords, Facebook/Instagram, and Amazon. Reporting to the Director of Performance Marketing, you will collaborate closely with the creative and brand marketing teams to drive the success of the company's business.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST Key Responsibilities: - Paid Media Campaign Implementation: Manage the end-to-end process of paid media campaigns on platforms such as Meta, Google, and Amazon, focusing on strategy, targeting, bidding, content, and creative assets.
- Multi-Touch Attribution Analytics: Utilize multi-touch attribution models to optimize campaign performance and ensure accurate tracking of customer interactions across various touchpoints.
- A/B Testing Execution: Execute A/B testing for landing pages, and ad copy to gather statistically significant data and improve campaign effectiveness.
- Collaboration with Creative Team: Work closely with the creative team to leverage insights from campaign performance and enhance future concepts.
- Performance Analysis and Reporting: Analyze campaign performance and compile detailed reports on key performance metrics to share with internal teams.
- Ad Copywriting: Write concise and compelling ad messages for paid media campaigns.
- Project Management: Manage marketing projects efficiently, maintaining priorities, deadlines, and deliverables.
- Additional Marketing Projects: Assist with other marketing initiatives as needed.
What Success Looks Like: - Effective Campaign Management: Successfully manage and optimize paid media campaigns, resulting in improved ROI and overall campaign performance.
- Data-Driven Decisions: Utilize A/B testing and multi-touch attribution analytics to make informed decisions that enhance campaign effectiveness.
- Collaborative Success: Work seamlessly with the creative team to produce high-impact marketing materials that resonate with the target audience.
- Comprehensive Reporting: Provide detailed and insightful performance reports that guide future marketing strategies.
Experience Required: - Minimum 3+ years marketing experience
- Minimum 3+ years of media buying and ads trafficking, with a track record of building high-converting funnels and driving quantifiable results
- Minimum 2+ years experience managing Amazon Marketplace Ads
- Minimum 2+ years experience working in e-commerce and D2C products
- Proven experience managing large six-figure annual media budgets
- Proficiency in Facebook Ads Manager and Google Adwords
- Strong skills in Google Suite products
Extra Qualifications That Will Set You Apart: - Experience in Snapchat, TikTok, or Pinterest ads trafficking
- Experience in app install ads and Apple Search ads
- Proficiency in Google Analytics
- Previous experience in an agency setting
- Experience with subscription products
Culture Fit: - Team player with a "can do" attitude and no ego
- Business-first mindset, making decisions in the best interest of the company
- Open communication style, willing to share both good and bad news
- Proactive and innovative, always thinking of new ways to grow the business even beyond your role responsibilities
This role offers an exciting opportunity for a
Paid Media Specialis t to contribute to a dynamic and growing company in the fitness industry. If you are driven, strategic, and ready to make a significant impact, we invite you to apply.
Application Process: To be considered for this role these steps need to be followed: - Fill in the application form
- Record a video showcasing your skill sets
- By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.
Job Tags
Remote job,