Job Description

We are seeking a Director of Event Marketing to join an innovative and rapidly growing technology company that specializes in marketing automation software. As the Director of Event Marketing, you will lead the strategy and execution of high-impact global events, including flagship conferences, field events, and third-party sponsorships. This role requires both creativity and strategic thinking to drive engagement, build brand presence, and generate pipeline for the business.

Key Responsibilities:

• Event Strategy & Leadership: Oversee and execute large-scale hosted events (500-1000+ attendees), field events, and third-party conferences, ensuring seamless planning and on-site delivery.
• Team Management: Lead a team of 6 event marketers and collaborate with two agencies. Provide mentorship and strategic direction, while empowering the team to manage day-to-day operations.
• Cross-Functional Collaboration: Work closely with senior leadership, sales teams, and other departments to align event initiatives with company goals and drive business outcomes.
• Pipeline Generation: Drive and report on events-sourced pipeline, ensuring that events directly contribute to lead generation and business growth.
• Vendor & Partner Management: Build and maintain strong relationships with key partners and vendors to create memorable brand experiences.
• Creative Brand Experiences: Lead the development of unique and impactful event experiences that highlight the company’s brand and message.
• Budget Management & Analytics: Manage event budgets, ensuring cost-effective execution while delivering a high ROI. Use data and analytics tools (Salesforce, Marketo, etc.) to track performance and optimize event strategies.
• Event Management Software Expertise: Utilize event management tools (e.g., Bizzabo) and CRM systems (Salesforce) to streamline event operations and pipeline tracking.

Qualifications:

• 10+ years of event marketing experience, with a focus on large-scale events, ideally within a B2B SaaS or technology-driven environment.
• Proven experience managing global, high-impact events, from strategy development to execution.
• Strong leadership skills with a history of managing and mentoring a team of marketers.
• Exceptional creativity and a passion for delivering unique and memorable brand experiences.
• Strong proficiency in event management tools (Bizzabo, Salesforce, Marketo) and pipeline reporting.
• Excellent interpersonal and communication skills with the ability to collaborate across functions and levels of the organization.
• Data-driven mindset with strong analytical skills and experience using metrics to measure success and refine strategies.
• Willingness and ability to travel as required for events.
• Ability to work from the company’s NYC headquarters 2+ days a week.

Compensation & Benefits:

• Base Salary: $180,000 - $205,000, depending on experience

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