Optimum has the Last Word

Owned by Cablevision, Optimum offers cable, Internet, and voice service throughout the New York and New Jersey area, with another area of service throughout Colorado, Montana, Wyoming, and Utah. Optimum has had a case of logo-itis, with far too many logos (see one of the first images below) mostly due because they separated their offerings as Optimum Online, Optimum Interactive, Optimum Voice, plus the main Optimum logo. Last week Optimum introduced a new logo designed by New York, NY-based COLLINS:, and new advertising by Mother NY.

“Our new logo and branding campaign reflects our commitment to honesty, transparency, the quality of the services we provide and — importantly — how we interact with our customers. We could not be more pleased or proud to be taking our marketing in this new direction, underscoring our leadership position in the markets we serve as the provider of the best TV, phone and Internet available anywhere, at any price.”

The logo, which will be used across all Optimum consumer-facing properties, is part of a new, overall redesign of the brand. It reflects a cleaner and much more simplified approach to design, unencumbered by extraneous visual elements.

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Optimum Branding Spot – New Logo